Are You Ready for the Electronic Commerce Protection Act? (ECPA)
In December 2010, the federal government passed Bill C-28 into law, creating Canada's first anti-spam law - the Electronic Commerce Protection Act. As with PIPEDA in 2000, this new piece of legislation is poised to dramatically change the playing field for marketers who use digital means to reach their target market.
If you are engaged in any form of commercial electronic direct marketing, time is running out to bring your programs into line. And the penalties for failing to do so are high, including onerous financial penalties and possible criminal prosecution.
Is My Business ECPA Compliant?
Business owners and marketers are struggling to figure out what they need to do to make sure that they continue to succeed, while maintaining the requirements set out by the Act. Many sections of the act are vague, but some clarification will be provided in the draft, expected this fall; with the law to come into force sometime in mid - 2013.
While we wait, this handy workbook will help unravel the details, including:
- The 5 key components of permission marketing.
- The basic requirements set out in the draft regulations for the ECPA.
- Immediate action items for each area of your email program to prepare for compliance.
Don't risk undermining your customer communications programs! Download this easy-to-use checklist today, and gain the advantage! Ensure your email marketing efforts are operating within the Electronic Commerce Protection Act.