On July 1st, 2014, Canada’s first anti-spam law comes into force. This new piece of legislation is poised to dramatically change the playing field for marketers who use digital means to reach their target market.
If you are engaged in any form of commercial electronic direct marketing, time is running out to bring your programs into line. And the penalties for failing to do so are high, including onerous financial penalties and possible criminal prosecution.
Business owners and marketers are struggling to figure out what they need to do to make sure that they continue to succeed, while maintaining the requirements set out by the Act. CASL has been called the most onerous (and some say draconian) pieces of spam legislation in the world.
Although many sections of the act are vague, it is clear that all types of business communication will be affected. Even one-off emails between your sales people and a prospect!
This handy workbook will help unravel the details, including:
Don’t risk undermining your customer communications programs! Download this easy-to-use checklist today and ensure that your online marketing efforts are operating within the guidelines of CASL.
Fill in the form on the right to download your report now!